Speakers

Tom Morgan, strategic director, ANTI Bergen

In February 2018, design agency ANTI Bergen made history when it was the first Norwegian business to be awarded the prestigious Design Effectiveness Award (DEA). The annual awards as handed out by UK's Design Business Association and recognises the return on investment, a coherent, well-thought out and professionally executed design strategy can achieve.

Deborah Dawton, chief executive, Design Business Association (DBA)

Founded in 1986, at a time of rapid advancement for the sector, a group of industry leaders identified the need for a trade body to help steer and sustain the rising reputation and growth of design, by helping drive up professional standards across the sector and to create greater awareness within business of the strategic and commercial value of design.

Today the UK design sector is the second largest in the world and the largest design industry in Europe. UK design is world leading, revered both for its creative quality and its commercial effectiveness. 

Jannicke Hølen, senior advisor, design, DOGA (Design and Architecture Norway)

What’s the picture like here in Norway? In 2017 DOGA mapped the value of design in the Norwegian private sector. Jannicke Hølen will let us in on the figures, and the key factors on how to create value through design delivering on both innovation and a triple bottom line perspective.  

Jelmer Verhoog, Interaction designer, SpareBank 1 Banksamarbeidet

Jelmer will explain how SpareBank 1 Banksamarbeidet transformed from a tech-heavy IT company, to a company in which design takes a central role. He will show concrete examples how design has helped SpareBank 1 to achieve business goals, and how listening to our users led to Norway’s best mobile banking app.